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From the Kibsi blog:

See the Full Picture: Kibsi’s New Heatmapping Capability is HOT! HOT! HOT!

See the Full Picture: Kibsi’s New Heatmapping Capability is HOT! HOT! HOT!

One of the main benefits of video intelligence is that it allows organizations to see their business in a way they’ve never been able to before. At Kibsi, we understand the importance of continually evolving and bringing state-of-the-art solutions to our clients. So, not surprisingly, we’re thrilled to share one of our favorite game-changing features: Kibsi Heatmapping. This capability is rich with possibilities and redefines how businesses across virtually every industry can better understand their facilities. The goal? To help you make data-driven decisions, solve critical problems, and drive impressive ROIs.

What is Heatmapping? A Quick Intro

As innovative tech enthusiasts, we love it when complex information becomes beautifully intuitive – that’s the power of heatmapping. Heatmapping is more than just a trendy buzzword; it’s a transformative visualization technique that transmutes raw data into a color-coded visual spectacle, making data analysis not just simpler, but also incredibly engaging.

At Kibsi, we’ve taken the concept of heatmapping a notch higher, intertwining it with our advanced computer vision technology. This combination of technologies results in a dynamic and interactive tool, imbued with the ability to harness real-time video data and transform it into rich, actionable insights. The user-friendly nature of our heatmapping tool makes it an invaluable asset for businesses aiming to elevate their operational effectiveness and improve customer experience.

Remembering the Past: The Journey to Today’s Heatmapping

In the past, getting heatmaps was no small feat. The process was labor-intensive, time-consuming, and often required a certain level of expertise in data analysis.

First and foremost, data collection was a challenge in itself. Organizations had to manually gather data points, often through surveys, observational studies, or click-tracking software for digital platforms. This raw data was then categorized and sorted, a process that was not only time-consuming but also prone to human error.

Once the data was sorted, it then had to be inputted into a heatmapping software. These early software programs, though revolutionary for their time, were often complex and required a certain level of expertise to navigate successfully. Users needed to understand the principles of data visualization and be able to interpret the resulting heatmaps, which were often static and lacked the interactive and dynamic elements we enjoy today.

Moreover, these techniques could only provide a snapshot of a specific point in time and lacked the ability to capture and analyze data in real-time. In industries where situations evolve rapidly, such as retail or logistics, this was a significant limitation.

It’s safe to say, then, that the process of generating heatmaps in the past was a painstaking one, requiring significant resources and providing only limited insights. With Kibsi’s heatmapping capability, we have aimed to revolutionize this process, making it simpler, faster, and more insightful.

How Does Kibsi’s Heatmapping Work?

So, how exactly does Kibsi’s heatmapping paint its colorful masterpiece?

Our platform takes video analytics to new heights by using this data to generate heatmaps from video footage. As the footage is processed, our sophisticated algorithm comes into play, identifying areas of high interest/traffic – think of customers congregating in specific areas of a retail store, or employees huddling around particular spots in a warehouse.

These high-traffic areas are color-coded based on the degree of activity, with the resulting color patterns overlaid onto your floor plan or site map. The result? A vivid, intuitive representation of data that tells a story, enabling you to understand the ‘what’ and ‘where’ of activity in your space at a single glance.

With Kibsi’s Heatmapping, you’re not merely skimming over columns of numbers; you’re delving into a visual narrative that unfolds in real-time.

A Game-Changer Across Industries

Our Heatmapping tool isn’t restricted to a single field of use—it’s a game-changer that seamlessly integrates with a variety of sectors, creating vast potential for advancements. Here’s how it’s reshaping multiple industries:

  • Retail: Imagine stepping into a store that intuitively guides you to your favorite products, simply because it’s laid out with an understanding of customer behavior patterns. This is the potential of Kibsi’s Heatmapping technology in the retail industry. It enables businesses to understand high-traffic areas in their stores, empowering them to strategically position high-margin products to boost sales. Simultaneously, it allows store managers to redesign low-traffic zones in a way that enhances customer engagement, ultimately leading to improved customer satisfaction and increased loyalty.
  • Stadiums and Venues: Managing crowd flow in venues can be a challenge, especially during popular events. Kibsi Heatmapping helps operators in stadiums and venues navigate this challenge by providing real-time insights into crowd movements. It identifies areas of congestion and underutilization, enabling venue managers to make immediate adjustments for better crowd management, resulting in a safer, more enjoyable experience for attendees.
  • Distribution and Manufacturing: In distribution centers and manufacturing facilities, efficiency is key. Kibsi’s Heatmapping technology can unlock new levels of operational efficiency by revealing critical insights about facility usage. By identifying high-risk areas or potential bottlenecks in the production process, targeted interventions can be planned to improve safety, streamline operations, and reduce downtime, thereby driving up productivity and profitability.
  • Zoos & Aquariums: Our Heatmapping feature offers an innovative way for zoos to understand both animal and visitor movements. By analyzing where animals are most active and where visitors spend most of their time, zoos can optimize enclosure locations and pathways to facilitate better views for guests, enhance animal welfare, and increase educational interactions.
  • Healthcare Facilities: In healthcare facilities, efficient space utilization can significantly impact patient care. Kibsi Heatmapping can provide invaluable insights into patient and staff movement patterns, identifying high-traffic areas, potential bottlenecks, and underutilized spaces. These insights can guide the redesigning of layouts to facilitate smoother patient flow, efficient resource allocation, and ultimately, improved patient care.
  • Transportation Hubs: Transportation hubs like airports, train stations, and bus terminals handle large numbers of people daily. Managing passenger flow efficiently is crucial for safety and customer satisfaction. Kibsi Heatmapping provides real-time understanding of passenger flows, identifying areas of congestion and enabling swift decisions on crowd management. This leads to improved passenger experiences and more efficient hub operations.
  • Restaurants: The dining experience in a restaurant is significantly influenced by the environment and service flow. With Kibsi’s Heatmapping, restaurants can gain insights into customer preferences—like preferred seating areas—along with peak activity times. This information can help restaurant owners design more intuitive seating layouts, plan efficient service routes, and create an elevated dining experience that keeps customers coming back for more.

Solving Problems, Delivering Insights

Kibsi’s Heatmapping capability is not just about creating colorful visuals. It’s a robust solution that aids in problem-solving and decision-making. It offers a deep dive into what’s happening in your business environment, helping you identify

patterns, uncover inefficiencies, and understand behaviors. With these insights, you can address specific issues, devise innovative solutions, and make decisions that are rooted in data, not guesswork.

The ROI of Heatmapping

Investing in Kibsi’s Heatmapping capability provides businesses with significant returns. Improved operations, efficient space utilization, and enhanced customer experience—these benefits translate into cost savings, increased revenue, and stronger customer loyalty. Moreover, by transforming complex data into an easy-to-understand format, our Heatmapping allows businesses to save time and resources on data analysis, leading to quicker, more informed decisions.


We are in an era where data is king, and being able to visualize and understand that data is key to staying competitive. Kibsi’s Heatmapping feature brings an unprecedented level of insight to your business, empowering you to make more strategic decisions and drive impactful changes. It’s time to let your data tell its story. Let Kibsi’s Heatmapping help you understand it.

Want to see it in action? Book a demo today!


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